Establishing your online business is the new trend, even companies that are already established brands are now going online so that they can increase their customer outreach.  Many online store builder apps and websites help a seller build their own business online. To make sure that your store is successful and your customers are duly satisfied, it is highly recommended that the store is setup with extreme care and total devotion. Selling products online might seem like an easy task on the outside, but when you take into account, the intricacies involved it is quite a task. Below some of the dos and don’ts of establishing an online store is discussed, bring them into account, and your online store setup would be a piece of cake!

(Additional reading: The Four Essential Pillars of Doing Business Online)


  • It is highly advisable that you should know your target market. You cannot just simply establish a store and not know the niche that you have to target. When you know your customers, you are also aware of the kind of products that they are looking for. The products then can be designed accordingly.
  • When you are developing your online store, make sure that you choose the right platform for selling your products. The features that they offer have a significant impact on the store setting.
  • The payment system set up for the website should have all the right features, and multiple payment options so that the customers do not get stuck.
  • The after-sale experience of the customers must be excellent; they should be provided with the client’s support. This helps convince the customers that the company cares for them.
  • The browser speed should be fast and the loading time of the website should be less. The fast and comfortable browsing experience will increase customer conversion.


  • It is highly recommended that you don’t sell products randomly, they should be appropriately detailed with the right info.
  • Do not forget to store customer information so that you can recognize the returning customers.
  • Do not sell products that are low quality or sub standard. This will have an impact on your future sales. Customers do not return to such stores, and a bad word of mouth goes a long way to the negative publicity of your store.
  • Do not forget to incorporate the right search engine optimized keywords on your website.
  • Make sure that you are in the loop. Do not remain indifferent to the social media trends and bloggers.